Binghatti | Mercedes-Benz Places, 2024
— Promo Campaign

Mercedes Places is a cinematic journey through luxury, ambition, and architectural innovation. Directed by Charles Alexander, the film brings to life the visionary Binghatti Mercedes Tower in Dubai, with a special appearance by the iconic Mercedes-Maybach S-Class, a symbol of prestige and refinement.

At the heart of the narrative is Zahra, a young and independent entrepreneur who realises her lifelong dream of living closer to the stars in the vibrant, ever-rising landscape of Dubai.
The Tower becomes both a backdrop and a metaphor a monument to her ambition, her success, and her pursuit of an elevated life.

As director, my aim was to portray the symbiosis between luxury and elegance, capturing the essence of a lifestyle shared by two world-renowned brands: Mercedes and Binghatti. Every frame was designed to reflect the quintessence of their identity precision, sophistication, and a bold vision of the future.

The conceptual direction of the project drew inspiration from a wide spectrum of visual cultures: fashion, modelling, bespoke design, luxury fragrance, cinema, and contemporary art.
These influences shaped the film’s aesthetic language and guided our creative process, allowing us to craft a piece that feels timeless, sensual, and powerfully atmospheric.

Client: Binghatti
Executive Producer: Arqui9
Architectural Visualization Studio: Arqui9
Director / Creative Direction: Charles Alexander @mistercharlesalexander
Production Company: @ca_filmcreatives
Producer: Chico Noras @chiconoras

Cast:
Alejandra Cuero M @alejandracuerom

Studio Shoot
AD: Chico Noras @chiconoras
1st Assistant Pro: Vasco Costa
DOP: João Belém @joao.belem
VFX Supervisor: Arqui9
1st AC / Focus Puller: Joao Gambino
2nd AC: Jorge Pereira
Gaffer: Rodrigo Delgado
Best Boy: Marcos Coe
Best Boy: André Nascimento

Fashion & Styling
Head: Monica Lafayette
Stylist Assistant: Rebecca Ola
Hair & Makeup: Rita Bertini

Estudio da fábrica
Studio Manager: Jose Oliveira
BTS: Rute Leonardo

Dubai Shoot 2nd Unit:
DOP: Victor Romero
Hair and Makeup Artist: Sophie Leach
Gaffer: Marc Pascual @Paskuister
Stylist: Kientsch @samkientsch

VFX & Compositing: @arqui9
Editing & Sound Design: Charles Alexander @mistercharlesalexander
Colorist: @ca_filmcreatives
Music: WestOneMusic

BEHIND THE SCENES