SkyRise | Binghatti Residences, 2024
— Campaign

Skyrise stands among Dubai’s most ambitious architectural complexes three crystalline towers rising with clarity, precision, and an almost mythical sense of scale. From the first image, Skyrise evokes that rare sensation we feel when confronted with something truly beautiful: time slows, breath pauses, and awe takes over.
That emotional impact became the foundation of this film.

As director, my vision for the Skyrise teaser was to translate this architectural power into a visceral, cinematic experience. The goal was not simply to showcase a building, but to create an emotional connection — a technique used by the world’s leading luxury brands — leaving viewers wanting more through beauty, rhythm, and atmosphere.

Commissioned for the global launch of Binghatti’s groundbreaking project, the film served as the first public expression of Skyrise’s identity. We crafted a narrative-driven piece that reflected both the ambition of the development and the creative force behind the Binghatti brand.

The teaser premiered at the Coca-Cola Arena in Dubai, receiving enthusiastic praise and contributing to a highly successful unveiling.

Bringing this vision to life was a collaborative effort spanning live-action, cinematography, 3D rendering, and compositing. Guided by clear conceptual foundations — storyboard, moodboard, and animatic — the production combined real footage with digital artistry, resulting in an elegant, captivating film that mirrors the aspirational spirit of Skyrise.

Client: Binghatti
Executive Producer: Arqui9
Architectural Visualization Studio: Arqui9

Director / Creative Direction: Charles Alexander @mistercharlesalexander
Production Company: @ca_filmcreatives
Producer: Chico Noras @chiconoras
Cast: André Santos

Studio Shoot
Assistant Director: Chico Noras @chiconoras
1st Assistant Producer: Daniela Leitão
Director of Photography: João Belém @joao.belem
VFX Supervisor: Arqui9
1st AC / Focus Puller: André Mendes
2nd AC: Miguel Reis
Steadicam Operator: Martim Vidigal
Gaffer: Rodrigo Delgado
Best Girl: Daniela Franco
Best Boy: Pedro Cardoso
Art Director: Rita Correia

Fashion & Styling
Head: Monica Lafayette
Stylist Assistant: Joana Lages
Hair & Makeup: Rita Bertini

Estudio da Fábrica
Studio Manager: Jose Oliveira
Catering Coordinator: Luísa Marcão
BTS: Rute Leonardo

Post Production
VFX & Compositing: Arqui9
Assistant Editor: João Antunes (Filetes)
Editing & Sound Design: Charles Alexander
Colorist: @ca_filmcreatives

Rental House: Digital Azul
Music: WestOneMusic

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