Method & Madness Gin

This film is designed firstly to launch the new GIN and give the new product presence online. Our aim was to excite & delight gin consumers / design tribe while also building awareness and driving trial of METHOD AND MADNESS gin.

Our  approach to  Previz in pre-production made this shoot very smooth, and allowed us to develop the edit way before production.  

We created specific lens bokeh for each lense used  so that that the brand’s logo would be ever present in background and in the subconscious of the viewer. This gave each shot a specific style.

Our aim with the edit was created a piece about the essence of experimentation and an imaginative drink - taking a different approach to any other Gin on the market. After taking you through all the different elements, from design of the bottle, label, ingredients, keeping it premium and design led - The piece concludes with a big reveal.

Director Charles Alexander  DOP Charles Alexander, Blaine Rennicks  Producer Megan Brady 1st AC Ronan Fox  2nd AC Fiona Graham  Stylist Emma Good PostProduction Charles Alexander Agency: The Public House  Steve Battle Jarrod Banadyga  Eimear O’ Sullivan  Grainne Kehoe Client: Method and Madness Simone Kelly Ciaran O Donovan