Do bigger things
— Samsung / Aisling Ennis

As a recognisable Irish symbol, the Samuel Beckett Bridge has drawn attention from brands before, but we were determined to make the public see it in a completely new light.

Harpist Aisling Ennis plays the bridge making it an astonishingly beautiful piece.

Client: #Samsung Agency: Guns or Knives Harpist: Aisling Ennis Production Company: Tiny Ark Director: Charles Alexander Director of Photographer: Blaine Rennicks Previs: Charles Alexander First AC: Alex Delap B Camera Operator: Richard Childs Aerial Photography: Alex James Producer: Siobhain Kehoe, Emma Good, Nathan Reilly Executive Producer: Nathan Reilly Live Streaming: Joseph von Meding PostProduction: Charles Alexander

Agency: Guns or Knives Head of Marketing: Linda Nolan Marketing Manager: Idé O’Brien Creative Director: Adam Crane Copywriter: Jack Robertson Art Director: Connor Kenny Account Director: Kerrie Sweeney Account Manager: Siobhan Walsh Account Executive: Meg Dalglish Strategy: Hazel Treacy Tech Producer: Pauric Hackett (Make and Share) Music: Aisling Ennis Animation, Projection Mapping, Technical and Technological solutions: Lightscape Projections: Weebox/ Krisjanis Berzins App development: Tom O’Dea & Etienne cella On-Site projection Mapping and Server: Anthony Murphy